Audiences’ Perception’s Analysis of Gen-Ai in Science Fiction Films

Abstract

This study aimed to analyze the audience’s perception of generative artificial intelligence in science fiction films. Quantitative study, purposively selected sample from three major universities of Islamabad, representing the undergraduate and graduate students of the country. For this purpose, Gen-AI science fiction films from different eras were selected. In media ecology, media’s impact on people’s perception, understanding, feeling, and value is measured while they interact with new forms of technology. This article answered the extent of the effect of generative artificial intelligence in science fiction films on audience perception. The findings revealed that there is a very limited effect on audience perception due to the availability of other sources of Gen-AI. They are also very aware and easily distinguish between what is real and what is generated.