Exploring Social Media’s Role in Shaping Political Mindsets and Activities in Higher Education

Abstract

The rising integration of social networking platforms into young people’s daily routines has significantly transformed how they engage in political life, especially within university settings. These platforms are no longer limited to casual communication; they have evolved into powerful spaces where political dialogue, collective action, and awareness take shape. This study investigates the ways in which digital engagement influences university students’ participation in public affairs, focusing on how online expressions can lead to real-world civic and political involvement. The research explores the impact of widely used platforms—such as Facebook, X (formerly Twitter), Instagram, and TikTok—on learners’ political knowledge, attitudes, and behavioral intentions. It closely examines the link between virtual communication and active participation in political processes. A mixed-method approach is adopted, utilizing surveys, statistical procedures, and thematic interpretation to evaluate how social platform usage connects to varying levels of civic engagement. Quantitative assessment—through regression, t-tests, and ANOVA—will measure the significance of key variables including frequency of platform use, the nature of viewed content, and perceived political capability. Qualitative insights will further reveal students’ perceptions of themselves as digitally engaged citizens in a rapidly shifting political climate. Findings indicate a double-edged influence: social media enhances access to information and encourages open discussion, yet it may also fuel apathy, misinformation, and superficial engagement. The analysis pinpoints digital literacy, confidence in online information, and peer communication as crucial predictors of political activation. Ultimately, the study argues that social platforms hold the potential to strengthen democratic participation among youth, but this potential can only be realized if universities and policymakers address issues of authenticity, polarization, and misleading content.

This research contributes meaningful evidence to ongoing discussions of digital democracy by clarifying how online environments shape students’ political thinking and actions. The conclusions offer guidance for educators, civic groups, and policymakers in designing strategies that promote informed and responsible political involvement in the digital era.